The Small and Mid-Size Business (SMB) cybersecurity market is over seven billion dollars in size, according to this week’s guest Frank Rauch, Head of Worldwide Channel Sales at CheckPoint Software. This makes it a significant market, and one that has captured the attention of many channel partners.
The need for SMB cybersecurity is very high at the moment. Unlike the enterprise market where only seven percent of companies experience a cyber breach, over 54% of SMB’s were breached last year. Not only did they get breached more often, but they were also less prepared to deal with a breach.
Listen in as Frank and Tracy discuss how CheckPoint is addressing this market. Hear about CheckPoint’s unique appliance approach, which brings with “zero touch”, redundancy, load sharing, performance monitoring and more within 60 seconds of go-live.
Frank and Tracy also take on the role of marketplaces and the new opportunity this presents to channel partners.
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