12 – The Changing MSP Landscape with Larry Walsh

In this edition of The Holtz Story, we’re joined by Larry Walsh, Founder, and CEO of Channelnomics. Larry oversees 2112’s consulting and strategy services, which provide channel and go-to-market assessments, channel program development and operations, executive coaching, and communications support. Today we’re discussing the MSP evolving landscape.

The podcast opens with Larry and Tracy discussing the state of managed services today. They both agree managed services is a vibrant model. Larry points out weaknesses in the MSP model that leads to a robust discussion. 

As the conversation evolves, it shifts towards the Vendor/MSP relationship. Larry and Tracy both see this changing with vendors adapting to customer needs and MSP weaknesses. 

The conversation then turns to the evolution of MSPs into MSSPs; Larry expresses skepticism about MSP readiness and focus. Both he and Tracy agree there is an underlying talent availability issue. 

We end this podcast with a discussion on where the channel should focus now. Larry emphasizes the need to focus on business planning and execution. He believes there needs to be more focus on customer success. 

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